The case of conflictive competition and the process of negotiation are the prominent issues concerning the business policy. The dynamics involved when working as a part of a group diversify from that on the individual level. Carrying through a negotiation (for merging, cooperation, acquisition, or mutual agreement purposes) is an effort in which the personal involvement in the planning and applying of a strategic approach is of crucial importance. Being aware of how and when to tap into the right psychological or verbal techniques makes the difference between theory and real- time conditions. Dealing with or applying a competitive strategy entails a multi-facet method that is not limited to the sheer study of Games theory, Machiavelli, Thucydides and Sun-Tzu.